Viral advertising? Not many had heard of viral advertising, but what about viral marketing? Viral marketing describes any strategy that encourages individuals to pass on a marketing message to others, creating the potential for exponential growth in the message’s exposure and influence. Like viruses, such strategies take advantage of rapid multiplication to explode the message to thousands, to millions. That is how viral advertising concept works. Like tiny waves spreading ever farther from a single pebble dropped into a pond, with viral advertising your website ripples outward extremely rapidly all over the globe thus creating millions of visitors.
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